Since 1979 Cologne-based photographer Max Regenberg has been conducting a long-range study of billboards in public space. In his photographic study Max Regenberg takes up the glamorous character of the advertising images and reflects their aesthetic impact made up of visual and verbal codes. 

His work does not follow a strict set of rules, but reacts individually to each given situation. Regenberg sets priority on the coherent and convincing single image, the singular viewing experience–instead of the documentation designed as series.